Retail Quality: Innovative B&C High Density Fine Piqué

The exceptional quality of our fine piqué has always been the hallmark of B&C’s leading polo shirts. For the new generation B&C My Polo range we have worked with state-of-the-art German fabric finishing technology to further improve the quality of our fabric, delivering enhanced softness, comfort and impeccable printability, with a retail quality feel. By enhancing the structure and finish of the ring-spun fabric we’ve also improved the consistency of colours and weights, and its durability.

The benefits of OPTIMIUM™ ring-spun fabric

State-of-the-art German fabric finishing technology has established a new quality level in ring-spun piqué fabric, bringing significant improvements with regards to styling, comfort, decoration and durability:

  • Perfect fabric hand,
  • Perfect fabric to wear,
  • Outstanding printability,
  • No hairiness,
  • Low shrinkage,
  • Stability of colours,
  • Stability of weight,
  • High quality consistency.

Woven with precision and care to deliver a tight consistent result, finished using processes that improve the fabric’s strength, stability and appearance, the new OPTIMIUM™ fabric has an outstanding decoration surface. It ensures the perfect render of detailed and colourful graphics, setting a new standard in fine piqué. That’s what helps make B&C My Polo the new reference in polo shirts.

Find out more

Outstanding for Decoration

We know how important it is for decoration results to be perfect: fine details, sparkling colours and lasting prints are all of the utmost importance. That’s why we’ve made sure that our new OPTIMIUM™ fabric meets the highest standards, whether for print or embroidery. The retail quality high-density fine piqué fabric delivers enhanced, durable results. Great for logos, brand messaging and graphics from corporate to retail.

B&C MY POLO, the new reference in polo shirts

Available in 2 weights, in short-and -long sleeved versions, and always in duo, the commonality of styling and fit make this range of 10 styles easy to navigate.

Discover B&C MY POLO styles




B&C Polo shirts have led the market since 1997 thanks to their recognised design, quality and suitability for decoration. Now, after 25 years, we’re proud to launch a new generation of distinctive polos, grounded in our heritage but designed for the future.

Our passion for original thinking and rejecting the normal has led us to look for new levels of quality not just in design and fit, but also in fabrics and printability, to meet new wearer expectations and stay aligned with technological innovations.


We’ve kept things simple by creating our own ‘Classic Modern’ design, inspired by the polo heritage of iconic retail brands but renewed to meet the expectations of the modern wearer. With their uniquely distinctive 2-button placket for both men and women and meticulous construction B&C MY POLO styles have both a polished look and comfortable fit.
Declined in 2 weights and 3 fabrics, in short-and -long sleeved versions, and always available in duo, the commonality of styling and fit make this range of 10 styles easy to navigate.

  • B&C My Polo 180: 4 styles in 180 gsm ring-spun cotton
  • B&C My Polo 210: 4 styles in 210 gsm ring- spun cotton
  • B&C My Eco Polo 65/35_°: 2 styles in a blend of 65% RCS recycled polyester/ 35% ring-spun Better Cotton


OPTIMIUM™ Fabric: Retail Quality

The B&C MY POLO line is made from state-of-the-art fabric, using the latest finishing technology to further improve the quality – that’s OPTIMIUM™.

Find out more about OPTIMIUM™


We know how important it is for decoration results to be perfect: fine details, sparkling colours and lasting prints are all of the utmost importance. All B&C MY POLO styles are tried and tested to deliver the best outcomes every time.

Check-out B&C MY POLO Decoration


Thanks to their perfect fit, consistently wide size range (XS to 5XL) and broad colour palette (52 colours) B&C MY POLO styles can dress up or down in any environment. Their quality and design will stand out in all circumstances, whatever the occasion.

Discover B&C MY POLO styles



Since its early days in the 1980s, when streetwear first originated from hip-hop and skate culture, this casual style has evolved from subculture to mainstream fashionThe skater generation has grown-up, and their style has come of age!


No longer limited to youth, streetwear has found its adult form, with grown up interpretations which are gender-and ageless making their way from the street to the workplace.  But if there’s no age cut-off for wearing streetwear making it work as an adult requires a delicate balance between sophistication and urban style.

To pull off a more mature look it’s essential to focus on fit, quality and minimalism. Streetwear styles in good fabrics with the right cut and subtle prints will ensure the look stays stylish, suitably ‘under the radar’. The trick is to create a more refined ‘jeans and sweatshirt’ look, one that comfortably reflects everyday style.  Tailored and streamlined versions of pieces such as distressed denim, hooded sweatshirts and graphic tees will bring street style to any grown-up wardrobe, avoiding the teenager look.


If streetwear’s casual and relaxed vibe may not be appropriate for all professional environments, it is increasingly finding it’s place in more casual work settings. Social media has played a significant role in increasing the acceptability of streetwear fashion across a range of areas by allowing influencers to showcase the style to a broader audience. Coupled with the rise of athleisure and the growing acceptance of casual dress in the workplace, streetwear’s mainstream appeal is still growing, and so is its relevance as part of professional wear.

In the right workplace setting incorporating streetwear items like hoodies and graphic tees into uniforms and team wear will help create a more relaxed look which can comfortably be worn by staff of all ages and any gender. Comfortable and contemporary, but stylish too.


Sweatshirts, and notably hoodies, are a staple piece in streetwear fashion and they play a crucial role in more grown-up streetwear too. A well-made sweatshirt can add a touch of sophistication to an otherwise casual outfit, making it a cornerstone of a more casual uniform.  Pairing a well-fitted sweatshirt with tailored trousers and sneakers will create a sleek and stylish look that is perfect for a going to work, a casual night-out and running errands at the weekend.

Another way to elevate a hoodie into a grown-up streetwear piece is to layer it with other clothing items. For example, wear a hoodie under a leather jacket or blazer and it to create a sleek and stylish outfit. Choosing the right colour is also key. Neutral colours like black, grey or navy with muted prints will be more sophisticated while brighter colours and bolder prints will create a more playful and edgy look.


With 6 lines, 20 styles, 61 colours and a range of fits, fabrics and sizes, there is sure to be a B&C sweatshirt style to meet your grown-up streetwear need, whether it’s for work or leisure.




Sweatshirts are everywhere. On the street, in the gym, at work, in clubs; they’re the perfect garment to showcase your brand, your message, your design, your creativity. In short, they’re your canvas, so how can you make sure you get the perfect lasting, vibrant print?

Not all sweatshirts are created equal

Sweatshirts come in all shapes, sizes and colours, and clearly, you’ll always want to pick a style that matches your need. Classic, casual or on-trend, with or without hood or zip, there’s a wealth of choice out there. But when it comes to decoration, not all options deliver the same result. The trick to getting the best outcome is making sure you choose the best fabric.

Tight knit, smooth surface

It’s a fact that the quality and construction of a sweatshirts’ fabric plays a huge role in determining not only how easy it will be to print, but also how colours will be rendered and how well they will last over time. There’s no secret, the better the fabric, the better your result will be.

The quality of a sweatshirts’ printing surface is largely determined by 2 factors:

  1. Tightness of the knit. The fabric loops are closer together, resulting in a smoother surface to absorb the ink. This allows for a more vibrant and detailed print, as the ink is less likely to seep into the fabric, creating a blurry or inconsistent design. Tight knit fabrics also tend to be more durable as the fabric is less likely to stretch or lose its shape over time. This is key when printing on sweatshirts, as designs will be less likely to crack or fade even after multiple washes.
  2. Smoothness of the surface. This allows for the ink to be distributed in a consistent way, resulting in clear and vibrant print results. A rough or textured surface on the other hand, can lead to uneven distribution of ink, leading to a faint and inconsistent print. A smooth surface also makes it easier to apply pressure when printing, which helps to ensure the ink is evenly distributed. This results in sharper and more detailed print, particularly when printing small or intricate designs.

So, how do you make sure you get the best sweatshirt in the right fabric to make your design stand-out?

Printability excellence with B&C

The B&C Sweatshirt collection can meet all your needs in terms of styles, colours, sizes and budget, but it’s also designed and tested so that each garment has the perfect printing surface to deliver a high-quality result.

For your finest, most subtle designs discover the B&C PST, with it’s 100% combed cotton outer surface. Tightly knit and extremely smooth, it will deliver the best print result every time.

You’ve got a premium design to showcase?  B&C Royal PST line combines the advantages of B&C PST with an ultrasoft peached feel. A luxurious look and hand feel with an enhanced printing surface and excellent pilling resistance.  Who could ask for more?

Sustainable and highly printable? The fabric of the B&C Inspire line, made of 80% pre-shrunk ring-spun combed OCS certified Organic (5%) and Organic in Conversion Cotton blend and 20% RCS certified Recycled Polyester has been tested and approved for all standard printing techniques applicable on cotton.

Explore Sweatshirts, Printability

Unchain your creativity

From simple logos to complex designs – a one of a kind piece that’s on-trend and stylish, the comfortable streetwear sweat with its bold graphic, the sweat for work that carries your image – make sure you choose the right style in the best fabric. You’ll have no limitations on design or colours – do what you feel and make it last.



The last few years have seen the rise of Oversized Sweatshirts being worn on the street, at the office and even on the red carpet! This is one on-trend style that’s quickly become a staple in every wardrobe thanks to its comfortable and relaxed fit and its versatility.

1. From casual to catwalk

Your favourite oversize sweat is not just for lounging around the house anymore. Since many high-end fashion brands have jumped on board producing their own premium versions, oversized sweatshirts are being dressed up (or down) to create unique looks.  Paired with fashionable cropped skinny jeans and heels for perfect French Girl style, or baggy pants and sneakers for real street cred. From cover-up to statement piece, the oversized sweatshirt has made its mark across the fashion spectrum.

2. Mix, match and layer

Coordinating a look isn’t just about colour. Fabric and volume also have a role to play. Pairing your oversize sweatshirt with fitted pieces adds an extra dimension in which to mix and match, creating more unique looks by adding volume to the equation.

Or think about layering. It’s a problem when you only consider fitted styles, but add an oversize into the mix and you immediately create more options, keeping your silhouette clean, with no unsightly bumps or uncomfortable bunching.

3. Make a statement

Want your look to stand-out? With bold logos, stand out graphics and vibrant colours OVERSIZE sweatshirts offer a fun and unique way to express your personal style. Whether you prefer a classic and understated look or a bold and eye-catching outfit, there’s an oversized sweatshirt to match your mood.

4. Surf on a trend

With their versatility, comfort and statement making style it’s no wonder oversized sweatshirts have become a must-have for any athleisure brand. Transitioning from office to errands and then to your workout without having to change is a real time saver. A roomy, warm and cozy sweatshirt is your ideal partner on those days when a comfortable laid-back look is what fits your mood.

5. The B&C Royal Sweatshirts have OVERSIZE credibility

Extremely soft and luxurious and with a modern cut that make them look just as good in OVERSIZE as for classic wear, the B&C Royal Line is all you need if you’re looking for versatile sweatshirts which you can style in your own unique way.

Their supreme printability will make your bold graphics shine, whichever of the 21 available colours you choose as your oversize canvas.



Improving the livelihood of workers (and their families) in our partner factories is one of the key objectives of our social sustainability strategy, and one of the ways we can offer tangible support is through supporting Fair Price Shops on factory premises in partnership with our suppliers.

Improving the daily lives of workers

We’re all affected by the current inflationary pressures, with prices from energy to daily necessities increasing more than we’ve known for many years in most European countries. But we’re not alone,  the cost of living has also increased in Asia, and notably in Bangladesh where daily necessities have seen increasing prices over recent months.


A shop distributing essential commodities, accessible to workers within the factory and located on factory premises. It increases the purchasing power of workers by offering discounts of 5%-20% on commodities such as rice, lentils, oil, soap, toothpaste etc. Operated by specialist organisations, these shops also offer workers additional advantages such as medical insurance.

The first B&C supported Fair Price Shop is open!

We’re very pleased that one of our factory partners has given us the opportunity to contribute to the establishment of a FAIR PRICE SHOP in their factories.

The shop was officially opened by our CEO Murielle Degeest and our partner’s senior management in late December 2022. We’re convinced this will allow workers involved in the production of our garments to access products that will help them and their families live better every day.

In addition to offering basic commodities at discounted prices, B&C’s support can in future allow for extra promotions with special discounts on selected products. The licensed operator who will run the shop has also committed to providing free medical insurance to workers who are loyal shoppers. That’s a great advantage for workers, their families and the community as a whole!

A springboard for the improvement of living conditions

Only 30 apparel producing companies in Bangladesh have set-up this type facility for their workers so we are very proud that one of our trusted partners is amongst this number. It shows that we share the same values and it’s the perfect springboard for future partnerships focused on the continuous improvement of working conditions in factories.

Find out more about B&C’s Commitment to People



The new tradeshow season is finally here, and we’ll be there.

After two years of uncertainty it’s great to be able to get together again. It’s the best opportunity to meet, greet and find out what’s new. The perfect chance to get ahead of the game thanks to innovative new products and techniques. A place to connect and talk about the future, make plans and work together to boost business!

Whether you’re looking for innovation, a new iconic range to drive your business forward, or you just want to rediscover the best-selling must have styles to make your business shine in 2023, then come and visit us at the main trade shows across Europe and roadshows in France and Belgium over the coming weeks.


We’re excited to share our world of colourful inspiration

Each one of our 133 styles has been carefully crafted with your business in mind. A range of fits, fabrics, sizes to meet every need, and colours that will comfort, delight and surprise you.

Come and see us and we’ll show you how the diversity of the B&C Sweatshirt collection means that there’s a quality style for each project, whatever the budget. Or find out how the B&C Inspired Tomorrow_° line of t-shirts, poloshirts and sweatshirts are not only the most fashionable but also a great sustainable choice for conscious customers. We’ll be happy to show you all these styles and many more, and help you discover the 157 colours that make B&C Collection unique.

Let’s not forget what’s new!

B&C polo shirts have led the market since 1997, becoming the reference for their fit, fabric and versatility for decoration. We’ve built on this heritage to bring you a new collection of outstanding poloshirts inspired by the style of iconic retail brands but renewed to meet the expectations of the modern wearer.

B&C My Polo A Reference is Born

10 Styles / 1 Fit / 2 Fabrics 2 Weights / SSL & LSL / All in Duo

A new design with an iconic 2-button placket, an innovative high-density fine piqué for a retail quality feel and perfect printability, a wide range of sizes to fit all body types, and colours that will blow your mind! Not forgetting B&C My Eco Polo with its impeccable sustainable credentials.

We look forward to personally introducing you to this atemporal polo collection, we’re convinced it will become your new favourite poloshirt!

We’re at an event near you

Whether you’re eager to discover the new B&C My Polo Collection, reconnect with your favourite B&C styles or whether you just want to come and meet with us to talk about the future then come and meet us at an event near you.

We look forward to seeing you!


We act for people: B&C Corporate Partner of Médecins Sans Frontières


The last couple of years have shown us how fragile health can be, even here in the developed world where we have accessible and high-quality healthcare. It has only served to reinforce how big the need is elsewhere in the world, where even the most basic health services are often out of reach of much of the population. Thanks to our official partnership with MSF (Médecins Sans Frontières), we now help support medical and humanitarian aid around the world.

B&C acts for people through its corporate partnership with MSF

At B&C we are constantly looking for ways in which we can actively bring to life our commitment to people. Better provision of healthcare, primarily of course in Bangladesh where we are closely bound to the local population, is now possible thanks to our corporate partnership with MSF (Médecins Sans Frontières).

MSF provides medical assistance to people affected by conflict, epidemics, disasters, or exclusion from healthcare. In Bangladesh for example, MSF runs an occupational health programme for people living in the Kamrangirchar slum area of Bangladesh’s capital, Dhaka. Activities include curative care for people diagnosed with illnesses/morbidities, preventive services (e.g tetanus vaccination) and more. In just one year, MSF teams conducted almost 5,000 occupational health consultations in Kamrangirchar. We’re proud to be able to contribute to their efforts.

There is also a real crisis in Pakistan, where catastrophic flooding in Autumn 2022 has devastated homes and livelihoods, cutting off whole communities from food and water supplies and creating breeding grounds for diseases. These communities are ones we know and care about, as some are involved in the production of our garments. MSF are on the ground there, providing much needed humanitarian aid, which we also support through our partnership and contribution to their emergency fund.

Click here to find out more about MSF and their projects: MSF – Médecins Sans Frontières | Medical humanitarian organisation

Audits to guarantee sustainability of (y)our products


How do we practice what we preach when it comes to sustainability? Thanks to regular internal and external audits, we make sure that our products are produced in the best possible circumstances. This is how we conduct them.

B&C aims at sustainability

The fashion industry has often been under scrutiny for poor labour conditions or human rights violations.

But not B&C! We have consciously opted to invest in sustainability, offering you quality and the guarantee of good conduct.

That’s why we are member of the Fair Wear Foundation, a multi-stakeholder non-profit organisation guiding more than 140 textile brands to improve labour conditions in the garment industry. At the same time, we are member of amfori BSCI, that encompasses environmental conditions in their Code of Labour Practice.

It’s more than just words

Fair Wear Foundation regularly and independently audits B&C and its partner factories. Based on discussions with the management, thorough inspections of the factories and anonymous interviews with workers, detailed corrective actions are proposed to further improve the situation. This helps them reach excellence step by step. We’re very proud that these diligent ongoing actions mean that we are now A Fair Wear Foundation Leader.

Additionally, amfori BSCI audits are also conducted in our partner factories according to their standards. The requirements demand a strong commitment and involvement from all B&C departments. Our team of 22 people in Dhaka is key to closely monitor the progress of our factories. Our colleagues visit all factories almost on a daily basis. This helps to monitor the social standards are maintained, but also that no subcontracting is happening…

99% of our production from audited factories

By partnering with the Fair Wear Foundation and amfori BSCI, we work together to improve the social and environmental performance of our supply chain. Thanks to regular audits and Corrective Action Plans follow-ups,we don’t have only one picture of our sustainability per year, but a continuous overview of the respect for people, product and planet throughout our production lines.

In total, 99% of the garments produced for B&C come from externally, independently audited factories. To put things in perspective, the minimum monitoring threshold requirement to be long-term member of the Fair Wear Foundation is 80%. So, we take the sustainability of (y)our garments very seriously.

How to we keep track of sustainability?

95% of our team are locals and the head of our B&C Asian Office has a 25+ years of experience in Asia. Our Compliance Manager is a former Senior Auditor, and she drives consistent, efficient checks, follow-up and improvement processes. With the support of our team based in Europe and the Asian office, we make sure (y)our products are socially and environmentally sound.



It’s time for self expression again, and A/W 2022 colours will reflect the need to show our feelings and hopes.


All the colours are rather new, apart from one of last season’s favourites, lilac. It’s still one of the key colours for winter 2022 along with other pastels such as pink and soft gray, in the mix for a softer touch, and if you’re looking for a shot a dopamine, RED is definitely still on trend.

Good news if stepping into your walk-in-closet feels like going to a candy shop


Looking for something new? Say hello to winter whites and Greek blues, shades of Mykonos are on trend for the upcoming season, bringing light and brightness to winter skies. But we’ll also see more rich colours to warm hearts and minds.

So, what are the fashion colours which will be added to many seasonal wardrobes? Blue, green, grey, orange?
In fact, BROWN and PALE YELLOW are to be some of the most fashionable colours this winter, expressed through a range of warm shades and hues which will warm the heart. But if you’re looking for something with even more standout, METALLICS are also set to be on trend for the holiday season and beyond, into spring/summer 2023. Gold and silver, radiating excitement and light.


From buttery lights to dark almost black hues reminiscent of dark oak or strong sturdy shades with red hues, brown is here to stay for more than one season.


As for yellow, winter 2022 will start in pale yellow hues and move to deeper shades as we move through the season, right through to a deep honeycomb, adding uplifting warmth.

You’ll find all these and many more in our colour palette which includes 130 shades for t-shirts, poloshirts, sweatshirts and hoods.

Discover your seasonal colour now